Content Marketing

Content Marketing Company in Bucks County

Content marketing refers to any form of marketing that involves the creation and sharing of media, as well as the publishing of content in order to acquire and retain clients. In simple form, content marketing is creating and sharing free content to attract and convert prospects into customers, while at the same time making sure that those who are already your customers become repeat buyers.

Well, content marketing uses blogs, podcasts, videos, and social media sites as the content sharing platforms, while traditional copywriters write magnetic headlines, persuasive landing pages, and conversation-driven emails. These are two different things but in any smart online marketing strategy, they work well together. Today, content marketing is being used by about 86% of businesses world-wide. However, effective content marketing is not easy to find and that is where we come in to help you realize what effective content marketing for your business is all about.

Email Marketing is an essential part of a business’s marketing strategy. A targeted email marketing campaign keeps you connected to your potential and loyal customers.

When you utilize proven content writing techniques to create your online content, you will realize that more customers will subscribe to your content, and then share it with others to create you a larger business audience. There is a big audience out there especially on social media platforms ready to read shared content. However, there equally is a large number of competitors and brands out there competing for this audience too. So, the question remains to be, does your business undertake effective and competitive content marketing? Is your content Search Engine Optimized (SEO)? And, when customers are searching online, do they find you or your competitors?

Traditional marketing is very quickly becoming an out-of-date practice. People with DVRs are skipping commercials, people are using adblockers on their browsers, people tend to look right past magazine advertisements. In short, ordinary people don’t like to be bombarded with advertisements that offer no benefit. People are more interested in what you can offer them, not what you can sell them. Content marketing is the wave of the future. By providing useful and practical information in the form of blogs, video tutorials, and podcasts, brands are becoming immensely more recognizable. Doesn’t that make sense? No one really thinks twice about that billboard they saw driving through Philadelphia the other day, but people will remember the helpful video tutorial they watched two weeks ago.

What is content marketing?

Content marketing refers to any form of marketing that involves the creation and sharing of media, as well as the publishing of content in order to acquire and retain clients.

How can you track the success of a content marketing campaign?

Through the use of Google Analytics, there are key performance indicators (KPIs) that we are able to track: page views, downloads, social interactions, conversions, and several others. These KPIs may not directly influence your bottom line immediately, but can indicate growth over a period of time.

What is the easiest way to start content marketing?

Depending on your specific target market, there could be several good options. However, we have found that informative and frequent blogging is a great starting point for any content marketing.

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