{"id":10107,"date":"2016-06-23T10:02:08","date_gmt":"2016-06-23T15:02:08","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=10107"},"modified":"2016-06-23T10:02:08","modified_gmt":"2016-06-23T15:02:08","slug":"how-to-maximize-your-landing-pages-2","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/how-to-maximize-your-landing-pages-2\/","title":{"rendered":"How to Maximize Your Landing Pages"},"content":{"rendered":"\t\t
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How to maximize returns on your landing pages<\/span><\/h2>\r\nYour digital marketing campaign is incomplete without properly formatted landing pages aimed at attracting a specific audience to your business. \u00a0Only a web design agency in based in Bucks County<\/a> can fully understand and appreciate what makes your business so pivotal to the community.\u00a0 Planet 8 Digital knows that more that goes into a landing page than you might think. \u00a0In this guide, we outline the basics of landing page anatomy to ensure the largest return on your investment.<\/span>\r\n

Headline and subheader are vital<\/span><\/h3>\r\nWhile working in the Philadelphia region, we have observed that unless landing pages are quick and to the point, they are essentially useless. You only have 3-5 seconds to make a good first impression on your potential customer, so it helps to quickly assure them that they are at the right place.<\/span>\r\n\r\nFor example, let\u2019s say that you run the digital marketing for a new brewery in Philadelphia. You want to attract more customers to your brick-and-mortar location with an effective landing page. It is best to quickly grab your audience with a good headline and to identify your business with a tag like, \u201cPlanet 8 Brewery\u2019s taps are open for business!\u201d\r\n<\/span>\r\n\r\nDirectly underneath your tagline should be a subheader, which could be something like \u201cOur new Philadelphia brewery providing a relaxed atmosphere, shareable finger foods, and the best beer south of Market Street.\u201d \u00a0In a matter of seconds, all viewers know exactly what your brand is, what service or product you provide, where your general location is and encourages them to read the rest of the page.<\/span>\r\n

Imagery that reflects your brand<\/span><\/h3>\r\nAny decent web designer should know that more and more users are making decisions based on visual cues. \u00a0Things such as color scheme, shapes, and placement are all aspects to consider when designing your landing page. \u00a0Placement is arguably the most important factor to consider because you don\u2019t want the image to be in a position where it takes the user\u2019s attention away from the main points. \u00a0Instead, it should enhance the value of your headline, subheader, and call-to-action (CTA).<\/span>\r\n\r\nLet\u2019s continue that brewery example from before; in this case, a video or series of professional photos (no, your niece\u2019s cellphone photo won\u2019t help) capturing the atmosphere you establish for your clientele and the products you serve would be ideal. \u00a0In this case, if your audience sees a video or photos of your establishment, they might feel enticed to go based on the look and feel on your landing page. \u00a0<\/span>\r\n

Social media icons<\/span><\/h3>\r\nProperly utilized social media sharing icons should be easy to see and they must be functional. \u00a0Don\u2019t miss out on hundreds of likes or retweets because of an incorrect URL in your href is incorrect. If people care enough about your brand to <\/span>share it on social media<\/span><\/a>, do not miss the opportunity.\u00a0<\/span>\r\n\r\nDepending on your business, you likely have several different social media accounts. \u00a0A carpentry business, for example, may not heavily rely on Twitter or Instagram, but Home Advisor and Yelp are crucial. On the other hand, a local band looking to expand their fan base should use Facebook, Twitter, and Snapchat and skip Yelp or Google+. \u00a0The header\u00a0of the Planet 8 Digital<\/a> website has all our social media icons, making it easy for visitors to check them out with a single click.<\/span>\r\n

Call to action<\/span><\/h3>\r\nGive your audience a reason to move forward in the conversion process. \u00a0A local newspaper or magazine might feature a form to sign up for their newsletter. \u00a0Restaurants benefit from a button that links to special deals and coupons. A\u00a0good call to action (CTA) needs to stand out. \u00a0Avoid using dark colors like the blacks, whites, and grays. Make your CTA stand out with the use of bold primary colors.\r\n<\/span>\r\n\r\nThe text inside your CTA should be prominent and aligned with the process. \u00a0If the user is signing up for a newsletter campaign, have the link text say, \u201cSubscribe to Newsletter\u201d as opposed to just, \u201cSubmit\u201d or \u201cOK.\u201d \u00a0If your CTA meets these criteria, your <\/span>local SEO<\/span><\/a> will definitely improve.<\/span>\r\n

Add value to your brand<\/span><\/h3>\r\nWhy should customers continue navigating through your site? \u00a0If your landing page doesn\u2019t answer this question, then it\u2019s time to reevaluate some things. \u00a0This is an often over-looked aspect, but it should not be ignored. \u00a0In all honesty, it can be summed up in 3 or 4 short bullet points. \u00a0Why should your customer do business with you instead of your competitors? \u00a0Express to them that their satisfaction is your guarantee, or that you\u2019ve been doing business in the community for 50 years, really anything that makes you stand out from the rest of the pack.<\/span>\r\n\r\nIf applicable to your industry, even a few of your best testimonials would be a great addition. \u00a0Potential customers seeing the words of satisfied clients can go a long way in an acquisition.\u00a0<\/span>No landing page is complete without a testimonial.\u00a0<\/span>\r\n\r\nLanding pages are a critical factor in <\/span>search engine optimization<\/span><\/a> because they can astronomically expand your particular market if done correctly. \u00a0Simply put, companies that create <\/span>10-15 dynamic landing pages<\/span><\/a> see a 55% increase in leads. \u00a0Keep in mind that if you are in the process of creating multiple landing pages, each one must contain unique content. \u00a0Having identical content across multiple landing pages will result in a penalty from Google.\r\n<\/span>\r\n\r\nIn essence, your landing pages should be concise, visually appealing, and simple to navigate. \u00a0With only 3-5 seconds to make a good first impression, it is important to keep all of the above in mind when creating your landing pages. \u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] How to maximize returns on your landing pages Your digital marketing campaign is incomplete without properly formatted landing pages aimed at attracting a specific audience to your business. \u00a0Only a web design agency in based in Bucks County can fully understand and appreciate what makes your business so pivotal to the community.\u00a0 Planet 8 […]<\/p>\n","protected":false},"author":3,"featured_media":10113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-10107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages"],"_links":{"self":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/comments?post=10107"}],"version-history":[{"count":0,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media\/10113"}],"wp:attachment":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media?parent=10107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/categories?post=10107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/tags?post=10107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}