{"id":10380,"date":"2016-07-29T10:41:09","date_gmt":"2016-07-29T15:41:09","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=10380"},"modified":"2016-07-29T10:41:09","modified_gmt":"2016-07-29T15:41:09","slug":"updates-google-maps-coming-soon","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/updates-google-maps-coming-soon\/","title":{"rendered":"Updates to Google Maps Coming Soon!"},"content":{"rendered":"

Google Map\u2019s new ad features<\/span><\/h2>\n

This day and age who doesn\u2019t use Google Maps? \u00a0For both personal and professional tasks, I use Google Maps religiously. \u00a0If I could have a screen on my phone and desktop completely dedicated to maps, I would. \u00a0So what are these new ad features you might be wondering? \u00a0Google is once again trying to alter the marketing world for the betterment of everybody and in this case, they\u2019re goal is to bring the digital world closer to the physical world through <\/span>local SEO<\/span><\/a>.<\/span><\/p>\n

Imagine this scenario: you\u2019re driving down a busy highway and your passenger has Google Maps open. \u00a0Previously, you\u2019d have to go onto Google, type something like \u201cGas stations near me\u201d and hope there\u2019s one around you. \u00a0\u00a0With the update coming to Google Maps, it\u2019s possible to see real-time pins on the road as you drive past them.<\/span><\/p>\n

Promoted pins <\/b>are one way that this is extremely beneficial to marketers. Businesses will have the choice to buy advertisements that which will feature their logo on a pin. \u00a0If you are a customer who frequents Sunoco gas stations and happen to see a logo for the gas station as you\u2019re driving by, you would be more compelled to go there!<\/span><\/p>\n

 <\/p>\n

\"WalgreensIn-store promotions <\/b>for each store that decides to purchase a promoted pin will be featured on the map in real-time. \u00a0So if you are offering a discount on a particular item, it will show up (assuming your <\/span>digital marketer<\/span><\/a> actually did their job). \u00a0In addition to promotions, following <\/span>Google\u2019s guide to product inventory<\/span><\/a> can make a huge difference when people are searching for your store. Studies have revealed a massive increase in store visits to ones that showcase their inventory. <\/span><\/p>\n

Google chooses which ads <\/b>show up by taking note of various signals such as:<\/span><\/p>\n

    \n
  1. Location<\/span><\/li>\n
  2. Search history<\/span><\/li>\n
  3. Demographics<\/span><\/li>\n
  4. Interests<\/span><\/li>\n
  5. Behaviors<\/span><\/li>\n<\/ol>\n

    From this, we can derive that Google will eventually learn that you never go to Shell gas stations and leave those ads off of your search! \u00a0<\/span><\/p>\n

    A release date <\/b>for the update is still not known. \u00a0It is currently in beta but showing great promise in the world of digital marketing. \u00a0\u00a0So in the meantime, make sure all of your content on Google My Business is accurate so that people can still find you easily.<\/span><\/p>\n

    Once again, Google is shaking up the world of digital marketing in an effort to bring users the best experience they can and provide local businesses with a boost in in-store traffic. \u00a0That sought-after positive return-on-investment will soon become easier to achieve with these promoted pins! \u00a0Check to the <\/span>Planet 8 Digital Blog<\/span><\/a> to get all of the details once it\u2019s released!<\/span><\/p>\n

    Here\u2019s some tips\u00a0on how to get your social media links on your Google results<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Map\u2019s new ad features This day and age who doesn\u2019t use Google Maps? \u00a0For both personal and professional tasks, I use Google Maps religiously. \u00a0If I could have a screen on my phone and desktop completely dedicated to maps, I would. \u00a0So what are these new ad features you might be wondering? \u00a0Google is […]<\/p>\n","protected":false},"author":3,"featured_media":10382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-10380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"_links":{"self":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/comments?post=10380"}],"version-history":[{"count":0,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media\/10382"}],"wp:attachment":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media?parent=10380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/categories?post=10380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/tags?post=10380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}