{"id":10589,"date":"2016-09-05T15:21:29","date_gmt":"2016-09-05T20:21:29","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=10589"},"modified":"2016-09-05T15:21:29","modified_gmt":"2016-09-05T20:21:29","slug":"5-simple-tips-keeping-seo-clients-forever","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/5-simple-tips-keeping-seo-clients-forever\/","title":{"rendered":"5 Simple Tips for Keeping SEO Clients Forever"},"content":{"rendered":"

Good SEO clients are hard to come by!<\/span><\/h2>\n

For those of us in the digital marketing industry, selling a website is fairly straightforward and easy. \u00a0A website is a visual representation of a brand and the foundation of its online presence. \u00a0Business owners with a professionally designed website<\/a> use it to showcase their products and services for a good reason. \u00a0However, we know that a website can only do so much and that some sort of marketing (whether it be SEO, social media outreach, etc) is necessary for expanding a brand. \u00a0<\/span><\/p>\n

Even explaining the concept of SEO has the potential to just confuse your client. \u00a0If you are lucky enough to have a solid foundation of SEO clients, keeping them happy is easy to do if you have the necessary mindset and the necessary tools at your disposal. \u00a0In this brief guide I\u2019ll explain some of the most basic ways to keep your clients on board and satisfied! \u00a0<\/span><\/p>\n

For those of you looking for an tips on getting the most out of the company you hired to perform SEO services,\u00a0a good place to start is here<\/a>.<\/span><\/p>\n

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Don\u2019t promise the world; Give reasonable expectations. \u00a0<\/b>Jumping the gun by saying, \u201cOh yeah we can get you to the top spot on Google and increase your revenue by 30% in as little as 2 months,\u201d is a TERRIBLE way to start an SEO campaign. \u00a0In the mind of the client, by the time 2 months is over they expect to see themselves #1 on the Google SERPs and see a bump in revenue, and why wouldn\u2019t they? \u00a0You promised them, right?<\/span><\/p>\n

Any good SEO consultant knows that it could take upwards of 3-4 months to START to see organic results, and possibly a few months after that to really see the desired ones. \u00a0But if you lay out all of the facts and timelines in the beginning while keeping the expectations within reason, you won\u2019t be forced to have unpleasant phone calls explaining why you weren\u2019t able to keep your end of the bargain. \u00a0<\/span><\/p>\n

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Learn everything you can about them as people and as a business. \u00a0<\/b>We at Planet 8 Digital make a point to get to know our clients on a first-name basis. \u00a0With frequent phone calls, email correspondences, and even in-person meetings it\u2019s possible to be talking with clients more than you do your own family! \u00a0With an exchange of services and monetary compensation, learning every detail about your client helps everybody in the long run. \u00a0And in the event that your clients\u2019 campaign sees a decrease in results compared to the previous month, that unfortunate phone call will be much easier to make if you are on good terms; which brings me to my next point:<\/span><\/p>\n

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Be honest.<\/b> \u00a0It shocks me when businesses try to hide results from their paying customers, especially when those results aren\u2019t favorable. \u00a0Just think about it, wouldn\u2019t you want the company you hired to perform a service<\/a> to be 100% honest with you? \u00a0You should have answered, \u201cYes!\u201d \u00a0If the performance of your client\u2019s marketing campaign is lower than you anticipated, odds are there is a reason and they have the right to know! \u00a0If you lie or hide the truth once, who\u2019s to say it won\u2019t happen again? \u00a0Your client will find out eventually and I can guarantee you that phone call will not be a pleasant one. \u00a0<\/span><\/p>\n

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Don\u2019t force them into contracts.<\/b> \u00a0Contracts are a great way to ensure your agency has revenue continuously coming in but the results you are able to provide should keep your clients paying– not a piece of paper signed months ago. \u00a0At Infinity, we don\u2019t lock our clients into year-long contracts and in fact, a number of our clients have had bad experiences with other agencies who have forced them to sign on for at least a year. <\/span><\/p>\n

We can\u2019t tell you how many times we\u2019ve heard, \u201cWe didn\u2019t feel like a priority,\u201d from new SEO clients who were locked into a contract at other agencies. \u00a0With us, you get personalized care and attention because we truly don\u2019t consider ourselves successful until your return on investment is positive!<\/span><\/p>\n

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Give them the results that are relevant to them. \u00a0<\/b>There\u2019s no doubt you may have some clients that have a hands-off approach who just let the internet people work their magic. \u00a0If that\u2019s the case, when you\u2019re assembling reports it may be a good idea to show them the big picture items that they truly care about. \u00a0There\u2019s no cookie-cutter reporting, it\u2019s all about understanding every client\u2019s needs. \u00a0<\/span><\/p>\n

You may have clients that call 3 times a week wondering what their performance has been over the last few days. \u00a0If that\u2019s the case, then it may be in your best interest to assemble a comprehensive report and review it with them step by step. \u00a0Again, what is important to your client\u2019s marketing campaign should be indicative of what\u2019s on the report.<\/span><\/p>\n

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Good SEO clients are in it for the long haul<\/span><\/h3>\n

We at Planet 8 Digital have been fortunate enough to keep dozens of satisfied SEO clients. \u00a0Our longest client has been with us since the beginning and what keeps them coming back is the fact that we treat them like an extension of our Planet 8 family. \u00a0Don’t ever let your clients know what it feels to receive cheap SEO service<\/a>! \u00a0Afterall, wouldn\u2019t you rather do business with a company with whom you could have a chat about non-work related things? \u00a0<\/span><\/p>\n

What are your tips for keeping your clients happy? \u00a0I’d love to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Good SEO clients are hard to come by! For those of us in the digital marketing industry, selling a website is fairly straightforward and easy. \u00a0A website is a visual representation of a brand and the foundation of its online presence. \u00a0Business owners with a professionally designed website use it to showcase their products and […]<\/p>\n","protected":false},"author":3,"featured_media":10590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[51,52,93],"class_list":["post-10589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-customer-service","tag-digital-marketing","tag-web-design"],"_links":{"self":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/comments?post=10589"}],"version-history":[{"count":0,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media\/10590"}],"wp:attachment":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media?parent=10589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/categories?post=10589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/tags?post=10589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}