{"id":10619,"date":"2016-09-30T16:18:33","date_gmt":"2016-09-30T21:18:33","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=10619"},"modified":"2016-09-30T16:18:33","modified_gmt":"2016-09-30T21:18:33","slug":"penguin-update","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/penguin-update\/","title":{"rendered":"The Penguin 4.0 Update is Here!"},"content":{"rendered":"

What\u2019s this about penguins?<\/span><\/h2>\n

As we came closer and closer to the two year anniversary of Penguin 3.0, digital marketers<\/a> around the world were wondering when 4.0 would finally hit. \u00a0Last week, we got our answer! \u00a0On September 23rd the update began to roll out and is still doing so. \u00a0It might take a few weeks to fully launch but you can already tell it\u2019s making a difference.<\/span><\/p>\n

What was Penguin in the first place?<\/b><\/h3>\n

When Penguin was originally added to the algorithm in 2012, its main priority was to make note of websites using manipulative techniques to gain higher rankings and penalize them for it. \u00a0Specifically, Penguin was created to look for spammy link building practices. \u00a0It was a big deal for digital marketers because we had to reevaluate marketing strategies and it further enhanced the meaning of the phrase, \u201cContent is King.\u201d <\/span><\/p>\n

How does 4.0 affect the industry?<\/b><\/h4>\n

One of the biggest changes that you can expect from the update is the fact that it will not penalize site-wide. \u00a0In fact, it will only affect individual pages that the algorithm views as spammy. \u00a0Up until now, the algorithm used to be a source of unnecessary confusion for webmasters because their entire site would be penalized as opposed to just the individual pages.<\/span><\/p>\n

Now here\u2019s where the update gets good: \u00a0Penguin will now feature real-time updates! \u00a0It used to be that if your site was penalized by the algorithm, you would have to wait until the next update came along in order to have your site reevaluated. \u00a0This could have taken weeks, if not months so it was nearly impossible to receive the feedback immediately. \u00a0Now that problem is no longer a problem! \u00a0<\/span><\/p>\n

Let\u2019s say you went and deleted 1,000 spammy backlinks, Penguin will keep right up with you and give you real-time spam signal score. \u00a0This is HUGE for us because let\u2019s face it, we want to see results yesterday!<\/span><\/p>\n

What happens after the march of penguin?<\/b><\/h4>\n

There\u2019s still a lot of work ahead for Google to get that perfect algorithm, which odds are will never happen in the first place. \u00a0Like Kevin Gibbons put it, there has <\/span>always been a gap<\/span><\/a> between the things Google says the algorithm does and the things it really does, however we must give them the benefit of the doubt; they\u2019re working tirelessly to make it that way. \u00a0Similarly, Nikolay Stoyanov wants to see black and grey hat SEO methods obsolete. \u00a0Don\u2019t we all, Nikolay?<\/span><\/p>\n

What do you think about Penguin 4.0? \u00a0Is there anything we missed? \u00a0We\u2019d love to hear your opinions and predictions!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s this about penguins? As we came closer and closer to the two year anniversary of Penguin 3.0, digital marketers around the world were wondering when 4.0 would finally hit. \u00a0Last week, we got our answer! \u00a0On September 23rd the update began to roll out and is still doing so. \u00a0It might take a few […]<\/p>\n","protected":false},"author":3,"featured_media":10625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[60,66,82],"class_list":["post-10619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-google-penguin","tag-link-building","tag-seo"],"_links":{"self":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/comments?post=10619"}],"version-history":[{"count":0,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/posts\/10619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media\/10625"}],"wp:attachment":[{"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/media?parent=10619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/categories?post=10619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/p8site.com\/oldp8\/wp-json\/wp\/v2\/tags?post=10619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}