{"id":12088,"date":"2017-10-02T09:48:04","date_gmt":"2017-10-02T14:48:04","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=12088"},"modified":"2017-10-02T09:48:04","modified_gmt":"2017-10-02T14:48:04","slug":"blogblogultimate-guide-writing-social-media-copy","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/blogblogultimate-guide-writing-social-media-copy\/","title":{"rendered":"Your Ultimate Guide to Writing Social Media Copy"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tWelcome to the new world of 2017 where anyone can not only become an internet sensation overnight, but actually stay at the top and start to build a career in it.\r\n\r\nSocial media has well and truly \u2018leveled the playing field\u2019 for content creators. It no longer matters if you haven\u2019t got the cash to splash out on a polished marketing campaign. If you have a smartphone and the know-how, you can pull in millions of daily views to your profile.\r\n\r\nHere is your ultimate guide to writing social media copy that is #winning!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe old sales adage still rings true, \u2018people buy from people they like.\u2019\u00a0<\/strong>\r\n\r\nThe landscape of internet influence has flipped to \u2018mobile first\u2019<\/a> in the last few years. It\u2019s never been more important to take a broad look at internet trends, as this will help you see how you can \u2018do one up\u2019 on the larger brands and find an audience that truly values you and your content.\r\n\r\nBrands on social media typically take longer to approve every piece of content they put up online. Their ads run through copywriting and art teams, then they have to go through legal and PR checks, focus groups, and so on. Once they finally get into the posting schedule, you\u2019re seeing the final, \u2018prim and proper\u2019 result of many people\u2019s hard work.\r\n\r\nThere is a lot of brand creativity out there, and these messages can inspire and be very efficient. But they can also feel a bit impersonal and overproduced on reactive social media platforms. Especially when these polished ads are juxtaposed with posts from your actual friends and people you follow in real life.\r\n\r\nTherefore, smaller brands and bloggers, who may be just starting out, should remember that their authenticity and personality can work to their advantage when taking on the \u2018big hitters.<\/strong>\u2019\r\n\r\nYou should be aiming to show your audience that you\u2019re real people, working hard, and trying to make a difference in this crazy world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFacebook, Instagram, and Snapchat stories are the latest sensation, and social media stars are using them to spread their messages in real-time.\r\n\r\nEmojis, graphics, text, video or snaps, these short \u2018bursts\u2019 of footage are attention-grabbing, as users know that these images are set to disappear in 24 hours. Stories apps can be successfully used by brands to build a sense of urgency (for a sale, for example) or exclusivity (\u2018behind the scenes\u2019 glimpses).\r\n\r\nExtra Tip:<\/strong> When creating larger pieces of content, a heck of a lot of research and interesting tangents crop-up, most of which are ignored or lost in the final edit. Turning these creative escapades into mini-stories is an excellent way to give your audience more \u2018personality\u2019 and \u2018authenticity\u2019 without having to do lots of extra work.\r\n\r\nBut which stories platform is the best?<\/em><\/strong>\r\n\r\nThis post runs through some pros and cons of Snapchat and Instagram<\/a>, but the decision should be based on your audience preferences. Typically, Instagram attracts over 600 million monthly users, compared with Snapchat at 300 million. However, Snapchat is very popular amongst younger, more tech-savvy audiences.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAudience research is a crucial part of the #winning at social media formula: you need to know who you\u2019re trying to target with your content. The more details you can gather in the planning stages, the better.\r\n\r\nThe idea is to segment your audience into different groups, based on the characteristics of a typical customer profile (also known as a client persona<\/a>).\r\n\r\nYou can use some different tools to help you:\r\n