{"id":9745,"date":"2016-05-10T14:05:28","date_gmt":"2016-05-10T19:05:28","guid":{"rendered":"https:\/\/p8site.com\/oldp8\/?p=9745"},"modified":"2016-05-10T14:05:28","modified_gmt":"2016-05-10T19:05:28","slug":"blog3-simple-ways-to-use-snapchat-for-exposure-2","status":"publish","type":"post","link":"https:\/\/p8site.com\/oldp8\/blog3-simple-ways-to-use-snapchat-for-exposure-2\/","title":{"rendered":"3 Simple Ways To Use Snapchat for Exposure"},"content":{"rendered":"

Snapchat is quickly making its mark on the marketing industry as a whole. \u00a0What started out as a photo and video sharing app has turned into a phenomenon that can not be ignored any longer. \u00a0The limitations for the app are abundantly clear (i.e. the time and character limits, disappearing after a few seconds, etc) and can sometimes be problematic from a marketer\u2019s perspective, but isn\u2019t that the fun of being a marketer: figuring out the latest trends to keep your brand on top?<\/span><\/p>\n

One initial response might be that you feel Snapchat is only used by the millennials. \u00a0While that may be true, it was also true with Facebook and Twitter during their infancy, now look at where they are and how many different demographics use them. \u00a0With <\/span>10 billion<\/span><\/a> daily video views, it\u2019s no longer acceptable to ignore its effectiveness.<\/span><\/p>\n

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Who can benefit the most from Snapchat?<\/b><\/h2>\n

At its core, it is still a very casual app. \u00a0For the most part, people still use it as a way of quickly communicating through pictures and short videos. \u00a0Honestly, Snapchat may not be right for your specific marketing strategy, but it\u2019s better to come to that conclusion through research rather than just disregarding it.<\/span><\/p>\n

Several organizations have already made good use of the social media app by being creative. \u00a0Surprisingly, GrubHub has implemented a very unique approach to Snapchat. \u00a0They launched #SnapMadness which offered a $30 prize to 10 people daily who responded to the March Madness themed challenge. \u00a0The results brought more hits through the engagement of the audience.<\/span><\/p>\n

To be honest, if your organization has people (which I\u2019m willing to bet it does), then you can benefit from Snapchat. \u00a0It\u2019s all about creating an atmosphere around your brand. \u00a0Millennials have made a shift to Snapchat because it\u2019s simple and they want to see real people doing real tasks. \u00a0They\u2019re tired of seeing advertisements and products commonly found on other social media outlets. <\/span><\/p>\n

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How To Do It Right<\/b><\/h3>\n

As with most other social media platforms, they\u2019re based around a community of real people. \u00a0Portray yourself as an actual person and viewers will take notice. \u00a0That being said, be sure to know who you want to target.<\/span><\/p>\n